Keywords are what a person types into a google search or other search engine. Meaning you have to be ranked for those keywords to be shown on Google. This is the #1 way to get organic traffic to your site.
Lead Tracking is monitoring how often you have a user converting on your site. If you are getting a lot of traffic and low conversions, something has to change. That is why we are here to show you what is missing.
Page Optimization correlates to how fast a page loads and how easy it is to find information. No one wants to click a link and wait for a website to load. That is why we always check that it is optimized and fast.
Landing pages is the first page a user see when they click your link. We optimize each landing page to convert users and get information directly to them. Most users want information now and if it is not there they go to the next site.